747lab.

Services

Six methods.
One standard.

Trends fade. These don’t. Each method was built, broken, rebuilt, and kept only because it held.

01

Brand Identity & Systems

A mark, a voice, and the rules that keep them true at every size.

We start with what you already are and remove everything that isn’t. What remains becomes the mark, the type, the color, and a system your team can use without calling us.

For
New ventures, and brands that have outgrown their first logo.
Timing
Four to six weeks.
Start with this method →

You leave with

  • Mark & identity system
  • Type, color, and pattern
  • Imagery and photo direction
  • Brand book, Vol. 01
02

Brand Strategy & Positioning

Find the one thing only you can say. Then say it everywhere.

We study you, your category, and what everyone around you sounds like. You leave with one position, one story, and a voice guide your whole team can write from.

For
Founders who can explain the business, but not why it matters.
Timing
Two to four weeks.
Start with this method →

You leave with

  • Category and competitor read
  • Positioning line
  • Story & message hierarchy
  • Voice: write this, not that
03

Content Engines

A point of view that publishes every week. Without another meeting.

Consistency shouldn’t depend on willpower. We turn one point of view into series that run every week: formats, templates, and a two-week rolling calendar your team can actually keep.

For
Brands with a point of view and no time to publish it.
Timing
Ongoing. Reviewed monthly.
Start with this method →

You leave with

  • Series & format design
  • Template system (IG, LinkedIn, short-form)
  • Two-week rolling calendar
  • Publishing workflow
04

Launch Campaigns

The site, the assets, and the sequence for the day you go public.

Launches fail in the order of operations. We design the site, the campaign assets, and the sequence together, so the first impression is the one you meant.

For
Companies launching a product, a venture, or a rebrand.
Timing
Timed to your moment. Six to ten weeks.
Start with this method →

You leave with

  • Site design & build
  • Campaign asset kit
  • Go-to-market sequence
  • Run of show and day-one checklist
05

Founder-Led Brand

Your thinking, made visible. Without becoming an influencer.

We turn how you think into principles, posts, and a presence that sounds like you on your best day. You approve every word. Nothing goes out in a voice that isn’t yours.

For
Founders whose reputation is the company’s best asset.
Timing
Quarterly. Ongoing.
Start with this method →

You leave with

  • Founder positioning
  • Principles and POV library
  • LinkedIn system
  • Drafts in your voice, for your yes
06

Creative Direction

A lab on call. One standard across everything you ship.

We sit beside your team as the standard. Every asset is reviewed before it ships. Every month we read what held, cut what didn’t, and set the next hypothesis.

For
Teams shipping often, who need one eye on all of it.
Timing
Monthly retainer.
Start with this method →

You leave with

  • Monthly creative review
  • Asset direction and QA
  • Lab report: keep, cut, scale
  • Next hypothesis

Light is a material. We treat it like one.

Ways in

Three ways to work with the lab. Pick one. Or let us pick.

Sprint

One method. Fixed scope. Fixed date.

Best when you know the problem. Identity, positioning, or a launch kit, done properly and handed over.

Two to six weeks

Most chosen

Program

Two or three methods, run in sequence.

Strategy, then identity, then the engine that carries it. The order that compounds.

Around three months

Retainer

Creative direction and content, every month.

A lab on call. One standard across everything you ship, and a report on what held.

Monthly · three-month minimum

How an experiment runs

Five steps. The same rigor, at any size.

  1. 01ObserveWe study what you are, and what everyone around you looks like.Audit, category read, and what your audience already believes.
  2. 02HypothesizeOne sentence on what will change, and how we’ll know.A written hypothesis you sign off before anything gets built.
  3. 03BuildThe smallest version that can prove it.Identity, content, or site. Proof scale first, polish second.
  4. 04TestIt meets the world. We watch closely.Real people, real channels. We read what they do, not what they say.
  5. 05Keep what heldThe rest stays in the lab.Scale what worked, cut what didn’t, set the next hypothesis.

Start

Pick a method. Or let us pick the first experiment.

A short brief, a 30-minute call, and a written hypothesis back. Yours to keep, whatever you decide.

Start a project →Replies within two business days.

What you leave with

  1. 01A reply from the people doing the work. Within two business days.
  2. 02A 30-minute call to find the real question.
  3. 03A written hypothesis and a proposed method. Yours to keep, whatever you decide.

How pricing starts

Every engagement starts with a brief, not a rate card. After the call, you get a fixed proposal for one of three ways in.

Sprint
One method · two to six weeks
Program
Two or three methods · around three months
Retainer
Monthly direction · three-month minimum